Testimonial
'Dave provided useful comments and marketing advice and wrote professional and attractive copy demonstrating good knowledge of the way people read all kinds of promotional material. Dave went that extra mile helping me with my website and other promotional material giving fantastic value for money'
Director
Kaivalya
About Me - David Daly - Edinburgh Copywriter
Who I Am
My name is Dave Daly. I am based in Edinburgh but write copy for clients everywhere.
My Qualifications
Diploma in Copywriting from the British Institute of Copywriting. Degree in English and Economics. 8 years experience in the financial services industry.
My Writing Style
My writing style is direct, convincing and persuasive. My work is client specific and is produced quickly and professionally. My work is clear, precise and structured in a way that conveys the benefits of your product or service while keeping the reader interested. Careful research into your product allows me to isolate key words/phrases that achieve maximum results. My writing addresses the needs and desires of your potential customers and focuses on what they are most likely to respond to.
My Writing Philosophy
Words can work wonders when used in the right way. Words can make people curious, intrigue them, entice and beguile them. Words can change perceptions, eliminate doubt and create a new reality for the reader. Words can transform dull facts into lively conversation: skilfully chosen words can let the reader see all that is good about your product/service in an entertaining way. Words can be used to increase your profile, boost sales and breathe new life into your company.
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